This is a contextualised real-life simulated project which is supported by Reading Borough Council and Reading Parkrun / local MP. It will provide an ideal opportunity for students to develop various employability skills and will act as a basis for anyone to start their career as a Social Media Manager/Digital Strategist/SEO manager.
Unit in brief
Learners will explore how organisations use social media to promote their products and/or services, and implement social media activities for an organisation to meet its business requirements.
Social media websites are a popular way for people to communicate and share information with friends and family. People spend a lot of time on social media websites and they give organisations opportunities to interact with people, for example to promote their products or services and to provide customer service. You may be familiar with social media for personal use and in this unit you will discover how it can be used in an organisational context.
You will explore different social media websites, the ways in which they can be used and the potential pitfalls when using them for organisational purposes. You will develop a plan to use social media strategies within an organisation to achieve its specific business aims and objectives. You will then implement the plan, developing and posting content and interacting with others. Finally, you will collect data on the organisation’s use of social media and review the effectiveness of your efforts.
Understanding how to use social media to support an organisation’s business requirements is useful for employment in computing and in a variety of other sectors. Also, social media skills are closely linked with web and mobile applications development. This unit gives you a starting point for progression to roles such as social media specialist, content developer and web developer.
Project Summary :
Phase 1 – Research (Learning Aim A) :
In this phase, students will research audience profiles of different social media websites and choose which websites will work best for their campaigns.
As part of their assessment students will write a report explaining the different ways in which an organisation can use social media to promote products or services to a target audience. They will also explain the audience profiles (logo, purpose, target audience, features, growth, popularity, recent or proposed changes for the websites) of different social media websites. The report will include an assessment of the different ways in which an organisation can use social media to promote products or services to a target audience. The last part of the report will evaluate the organisational use of social media to interact with customers and promote products or services to a target audience.
Phase 2 – Develop a plan (Learning Aim B) :
In this phase, students will develop a plan to use social media campaign for the project they are working on. They are two scenarios to choose from :
Scenario 1: To develop social media campaign for Mayor’s Charities.
Scenario 2 : To develop social media campaign to promote local Parkrun as weekly, free, 5k – bringing people together to help one-another achieve sustainable and healthy lifestyle changes.
You will produce a plan to use social media for the campaign you are working for to meet its business requirements. You will review the plan with others to identify and inform improvements. The last part of your report will justify the planning decisions made showing how the plan will fulfil its purpose and the business requirements.
Phase 3 – Implement the plan (Learning Aim C) :
In this phase, you will implement the social media campaign, gather feedback and collect data to check its effectiveness.
You will produce documentation showing the preparation and implementation of the use of social media in an organisation, which meets identified business requirements. Established social media pages dedicated to the organisation, which fulfil the requirements given in the plan, accompanied by supporting documentation. Analyse the statistical data generated by social media websites, including how it was used to optimise the use of social media. A report showing the assessment of search engine rankings. A report evaluating the use of social media in an organisation against the plan, showing how well it meets the business requirements.
|Lesson 1||This lesson covers learning outcome A2 (Organisational uses of social media for business purposes)|
|Lesson 2||This lesson covers learning outcome A3 (Risks and Issues of using various social media websites)|
|Lesson 3||This lesson covers learning outcome A1 (Create profile of various social media websites)|
|Lesson 4||This lesson covers learning outcome B1 (Social media planning process) and B2 (Organisational requirements)|
|Lesson 5||This lesson covers learning outcome B3 (Content planing and publishing)|
|Lesson 6||This lesson covers learning outcome C|
|Lesson 7||This lesson covers learning outcome C|
|Lesson 8||This lesson covers learning outcome C|
|Lesson 9||This lesson covers learning outcomes C|
|Lesson 10||This lesson covers learning outcome C|
Links to Certifications that can help you start a career as Social Media Manager :
Interview questions for any jobs related to this unit :
[ If you need any support/guidance to work through these certifications, please feel free to contact me ]
[ If you require access to details of any part of this project including the scheme of work, classroom resources – please feel free to contact me ]