Business applications of Social Media – Project Based Learning/Employer Engagement

The ‘Business applications of Social Media’  project will be delivered to BTec level 3 year 1 students.

As in any project based learning, this project covers five main principles of pedagogy :

  • Motivation
  • Exposition
  • Direction of Activity
  • Criticism
  • Imitation

Learning outcomes and Assessment criteria’s  will be mapped to Employability skills.

Main focus during this project will be on communication skills, interview skills, writing skills.

Project is supported by four employers : Spice Oven, Holybrook Associates, Handmade Burger, GetCatCrazy and an upcoming artist(Clara).

The project is divided in five parts:

Empathy : Teams will create personas of their client.

Prototyping : Teams will prototype the problems faced by clients.

Ideation : Teams will create a plan on how the clients can use social media to promote their business.

Validation : Teams will collect statistics based on their plan.

Reflection : Teams will share their plan with their clients.